Premium coloring system
The professional low-ammonia coloring system formulated with active ingredients of Italian origin to deliver vibrant, luminous, and perfectly balanced results.
Creamy texture, exceptional cosmetic quality, and professional performance unite in a formula designed to ensure coverage, shine, and respect for the hair fiber.
Mixing ratio 1:1.5
Why choose Eterna
Total gray hair coverage
Perfectly balanced shades for even, intense, and long-lasting results.
Professional performance
Formula designed to ensure technical precision, color stability, and reliable results.
Luminous and multi-dimensional color
Brilliant reflections, chromatic depth, and a perfect balance between base and tone.
Respect for the hair fiber
Advanced formulas and cosmetic active ingredients ensure scalp comfort and elasticity.
Cosmetic technology and Italian-sourced active ingredients
Longevity Color Complex
A complex enriched with Vitis Vinifera sap, known for its nutrient content, and cosmetic-grade Olive Oil. This combination of nourishing and emollient ingredients helps keep the skin soft, promoting luminous hair and an intense, long-lasting color.
Patented Ammon-Idra Technology
Our innovative patented technology uses AHA esters (alpha hydroxy acids) which, when integrated into the color formula, help transform ammonia into components with moisturizing and protective properties. This process helps reduce damage, improve hydration, and preserve the health of the hair fiber during the technical service.
Patented Bioprotek Technology
A natural-origin compound based on lipophilized fruit acids that activates upon contact with the skin, creating active ingredients with emollient, moisturizing, and skin-protective properties. It helps ensure comfort during the color service, nourishing the hair and contributing to reducing sensations of skin irritation.
Become a Raywell partner
Join a network of professionals who share research, performance, and haircare culture.