Academy
Academy
Excellence in Training
At Raywell, we view training as a fundamental pillar for professional growth, development, and excellence within the salon. This vision drives our continuously updated training program, designed to guide hairstylists through courses that align with new trends, contemporary styles, and the genuine needs of the industry.
The success of Raywell Education
It was created to offer professionals concrete tools, methodology, and inspiration. Product knowledge becomes the starting point for understanding their essence, enhancing their performance, and developing salon services. Through innovative techniques and practical training, each participant evolves their professional approach, transforming expertise, creativity, and technical skill into a distinctive client experience. The training program also strengthens the sense of belonging to the brand, bringing Raywell's creativity, spirit, and identity into salons.
Why Raywell Education
Because education is more than just technical updates.
It's about listening, awareness, and the ability to transform every service into a personalized experience.
Raywell Education programs help professionals to , choose the most suitable products, create effective rituals, and deliver consistent, high-performing, and recognizable results. In a practical and stimulating learning environment, interaction with experienced professionals becomes an opportunity for growth, networking, and professional development.
Luigi Martini,
Global Creative Director
An international stylist, Luigi Martini has held artistic and technical director roles for major haircare companies. For years, he has been the creator and designer of highly successful hair fashion collections, repeatedly recognized by leading industry magazines. His stylistic research, developed with the Creative Team, has led him to be a finalist for prestigious awards, including the International Visionary Award in London and the Italian Hairdresser Award. As of 2025, Luigi Martini is the Creative Director and Technical Coordinator for Intercosmetics Milano.
Educational Programs
1. Color Academy
Foundation Color
A course to begin your journey into the world of color with expertise, a clear method, and informed understanding.
Master Color Pro
For experts looking to deepen their understanding of color services and lightening techniques, through an advanced, technical, and highly educational approach.
Color Pro
A course designed for experts who want to elevate their technical skills in the world of color.
Color Secrets
A course for experts who wish to delve specifically into direct coloring and toning.
2. Blonde Academy
Perfect highlights
For those looking to get started in the world of hair lightening with a professional and contemporary approach.
Blonde Ambition
A training day to become blonde specialists and create flawless blonde looks.
Timelelss highlights
Two days of training to delve into and master multiple lightening techniques.
3. Style Academy
Foundation Cutting
We will cover the fundamental concepts for performing cutting services in a salon, providing clear foundations and a structured method.
Expert cutting
Learning path for new cutting techniques, with a focus on geometric projections.
Evolution cutting
Expert Cutting: The Next Step – A Deep Dive into Advanced Techniques for Creative Cuts
Fashion stylist
A training day entirely dedicated to styling.
Man cutting
A day dedicated to men's haircuts, focusing on fades, cutting lines, and contemporary trends.
4. Creative Academy
Fashion collection
A two-day training event designed for a firsthand experience of the season's fashion trends.
Trend forecast
Participants will learn to identify and interpret trends, developing genuine fashion research.
Foundation braids
A full day of theoretical and practical training dedicated to the art of weaving.
5. Care Academy Master
Rituals hair care
A day to explore hair treatments for specific needs.
Rituals scalp care
An in-depth training course on skin conditions.
Advanced tricology
Advanced Clinical Trichology: Hair Diseases and Microscopy.
Head Spa specialist
Wellness Protocols and Advanced Care for Scalp and Hair Lengths.
Academy
Serendipity
Created by our Creative Director Luigi Martini, this collection celebrates the interplay of light, form, and professional artistry, transforming every look into a new interpretation of style.
Luminous textures, sophisticated shades, and dynamic shapes reveal an authentic and spontaneous beauty, where technique and creativity meet in perfect balance.